Methodologies

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Market Intelligence Expertise
What we deliver
Comprehensive Service Platform
Types of Research
Methodologies
 

Qualitative

 

  • Focus Group
  • One-on-one in-depth interviews
  • Ethnography
  • Workshops
  • Accompanied shopping
  • Behavioural observation
  • Webnography
  • Virtual communities

Quantitative

 

Besides the classical uni and bivariate analysis, these are the main multivariate analysis techniques that are employed individually or complementarily:

 

  • Brand Price Trade Off
  • Conjoint Analysis (CVA, ACA, CBC)
  • Multi-Step Conjoint Analysis
  • Multiple Regression Analysis
  • Logistic Regression
  • Structural Modeling
  • Discriminant Analysis
  • AID-Automatic Interaction Detector
  • Principal Components Analysis (Factor Analysis)
  • Correspondence Analysis
  • Multiple Correspondence Analysis