In this second stage, after the meetings with the client to understand "the problem" in all its dimensions and surroundings, the tasks of AMINT focus on:
Specifically for qualitative research, is at this stage we also consider several methodologies:
‘In-room’ Methodologies focus groups, mini-groups, In-depth individual interviews, dual or triadic, workshops, among others…
Ethnographic methodologies (in natural context) – behavioural observation interviews, accompanied shopping, consumption acts observation, routine and rituals observation, webnography (using information gathered on the internet, observed or participated)
Definition of complementary means for gathering information – self productions like diaries, photos/ capturing the moment, imagery (about rituals, daily routines, habits, … depending on the research), participation in blogs, etc.