Types of research

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Market Intelligence Expertise
What we deliver
Comprehensive Service Platform
Types of Research
Methodologies
 

Types of

Qualitative

research

  • Brand image and positioning of product, service, institute
  • Concept tests, Tests of product, pack, logo, pricing, promotions ,…
  • Layout and content test for press advertising
  • Market segmentation
  • Consumer typology
  • Consumer satisfaction
  • Shopper research
  • Category management
  • Business to Business
  • Website usability tests
  • Analysis of Sociological trends and lifestyle
  • Research of motivations, behaviours and attitudes
  • Mystery Shopping
  • Product Clinics

Types of

Quantitative

research

  • Quantification of Potential market per product/service and different price /service levels
  • Estimated Demand curve
  • Determining prices and brand value (Brand Equity)
  • Design or Redesign of products/services
  • Value proposition design
  • Exploratory and Market Structure Research (U&A)
  • Market segmentation
  • Brand positioning and Brand Image engineering
  • Brand tracking
  • Marketing Mix Study (MMS)
  • Brand Architecture
  • Consumer satisfaction : customer retention, loyalty, recovery and new acquisitions
  • Multi-country research: Quantification of Potential market per product/service and different price /service levels, estimated Demand curve, prices…
  • Determining the impact of an advertising campaign on brand image: Pre and Post test
  • Market Sizing
  • Concept, Product & Packaging Test
  • Brand Performance Evaluation